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Communications & PR

The Natick Public Schools communication strategy works to build public understanding (and support) for the District through stakeholder engagement by working collaboratively with students, parents, staff, and Natick community members.

Our communications efforts focus on consistent public and media relations, internal and external engagement and timely updates through our communications channels. We always promote excellence in education, learning in action, and highlight special events and award recognition. All of this is accomplished through: 
  • Community Relations
  • Media relations 
  • Photography
  • Press releases
  • Family Communication
  • Public Information
  • Video productions
Natick Public Schools is committed to honest, transparent and consistent communications.

Our brand is based on—and developed from—the experiences that our students, parents, and community members have had with our staff. It is built on the expectations our audiences have about the school district presently, and in the future.

The Office of Communications oversees the following functions for the District:

NPS Staff Communication Needs
The Office of Communications provides NPS faculty and staff with in-house support and training to enhance school and department communications with the goal to Train, Coach, Empower.

Train: Providing faculty and staff with training on communication tools and content development, promotion, and management, and providing overviews of district policies, procedures, and guidelines for communicating effectively and consistently.

Coach: Offering ongoing support for improving communications and promoting our core values, including technical tips and content ideas.

Empower: Giving district faculty and staff the encouragement, permission, and access needed to help them communicated effectively and directly to their audiences.

Staff resources:

Media Relations
The communications team is the primary point of contact for the news media. For media requests, please call 508-647-6400 x1496 or email communications@natickps.org.

Storytelling 
We share in-depth stories about the students, teachers, and programs from our schools, and news about recent accomplishments and awards. 
Read our latest district news.

Mobile App
News and information about Natick schools are now as close as your smartphone.
Download our mobile app by searching Natick Public Schools in the Apple App Store or Google Play Store.

Social Media
We connect with our community through Facebook, Twitter, and Instagram.
Follow us to get the latest news and information. 

Family/Community Engagement & Feedback
We value the input of our staff, families and community members.
We gather feedback through surveys, Speak Up, Natick! conversations, and community meetings.

Emergency Notifications
Using Blackboard Connect as our mass notification provider, we are able to distribute calls, text messages and emails, keeping families up-to-date with the latest information about their children's school. Check with your school office to make sure your contact information is current in our student information system.

Photography & Video Production
We produce videos about our schools, programs, staff, and students and publish these on our YouTube Channel, along with our social media or the Natick Pegasus website. In addition, we work with our teachers at Natick High School to provide opportunities for students to participate in experiential learning by supporting the communications office with multimedia needs.

eNewsletters and Publications (Reports, Flyers, and Graphics)
We publish a number of print and electronic publications, which includes our weekly district newsletter from the Office of the Superintendent. 
Subscribe to the District News eNewsletter today.

Website
We manage the content on the district website. 
To report website content issues, please use Speak Up, Natick! to connect with us.

Community Notices Distribution
Not-for-profit community organizations that wish to provide information to students and families about educational and recreational opportunities may reach families through Community Notices.


Contact the Communications Office:
communications@natickps.org
508.647.6400 x1496


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